Definition of"proactiv" in English
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proactiv
Definitions
Noun
Examples
"Many teenagers turn to Proactiv when struggling with persistent acne breakouts."
Many teenagers turn to Proactiv when struggling with persistent acne breakouts.
"The company behind Proactiv revolutionized direct-to-consumer marketing for skincare."
The company behind Proactiv revolutionized direct-to-consumer marketing for skincare.
Etymology
A proprietary brand name, likely coined from the English word 'proactive,' suggesting its function to act in advance against acne, and 'active,' implying efficacy.
Cultural Notes
Proactiv gained widespread recognition in the late 1990s and early 2000s through extensive infomercial campaigns and celebrity endorsements. It became a prominent example of direct-response marketing and is often associated with a specific multi-step approach to skincare for acne management.