Definition of"jirai kei" in English
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jirai kei
Definitions
Noun
Examples
"She embraced the jirai kei aesthetic, pairing a black lace dress with pale makeup and subtle under-eye shadows."
She embraced the jirai kei aesthetic, pairing a black lace dress with pale makeup and subtle under-eye shadows.
"The artist's new collection drew inspiration from jirai kei, exploring themes of hidden vulnerability and dark cuteness."
The artist's new collection drew inspiration from jirai kei, exploring themes of hidden vulnerability and dark cuteness.
"While visually appealing, understanding jirai kei requires knowledge of its cultural origins and the emotional depth it seeks to portray."
While visually appealing, understanding jirai kei requires knowledge of its cultural origins and the emotional depth it seeks to portray.
Etymology
From Japanese 地雷系 (jirai kei), combining 地雷 (jirai, 'landmine') and 系 (kei, 'system; type; style; lineage'). The term implies a person who is outwardly cute or innocent but possesses hidden emotional instability or a potentially volatile personality, akin to a landmine.
Cultural Notes
Jirai kei emerged in Japan, particularly among young women, as a distinct counterpoint to more overtly cheerful or 'perfect' aesthetics. It is often associated with themes of mental health awareness, vulnerability, and a rejection of traditional 'kawaii' (cute) norms, instead embracing a more melancholic or 'broken' beauty. This style is not just about fashion but extends to makeup, hair, and even social media personas, creating a comprehensive visual identity that conveys both fragility and a subtle undercurrent of internal turmoil or emotional complexity.