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Definition of"brand" in English

Find meaning of brand in English and hundreds of other languages worldwide

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brand

/brænd/
Noun

Definitions

1

Noun

A type of product manufactured by a particular company under a particular name.
🟑Intermediate
2

Noun

An identifying mark burned on livestock with a hot iron, or formerly on criminals or slaves.
🟑Intermediate
3

Noun

The overall perception of a product, service, or company that is created in the minds of consumers, often encompassing its name, logo, design, and reputation.
πŸ”΄Advanced
4

Verb

To mark (an animal, criminal, or slave) with a brand.
🟑Intermediate
5

Verb

To classify as a particular type, especially an undesirable one; to stigmatize.
🟑Intermediate
6

Verb

To promote and market (a product or service) under a particular name.
πŸ”΄Advanced

Examples

  • "This new car brand is quickly gaining popularity in the market."

    This new car brand is quickly gaining popularity in the market.

  • "The rancher used a hot iron to brand his cattle."

    The rancher used a hot iron to brand his cattle.

  • "She was unfairly branded a troublemaker after the incident."

    She was unfairly branded a troublemaker after the incident.

  • "The company decided to rebrand its entire line of consumer electronics."

    The company decided to rebrand its entire line of consumer electronics.

  • "A strong brand identity is crucial for business success in today's competitive environment."

    A strong brand identity is crucial for business success in today's competitive environment.

Synonyms

Etymology

From Old English 'brand' (noun) meaning 'burning, fire, a piece of burning wood, a sword' (from the shining blade), and 'brand' (verb) meaning 'to mark with a hot iron.' Related to Old Norse 'brandr' meaning 'fire, sword.' The sense of 'identifying mark' led to its application to goods and, by the 19th century, to a specific make of goods.

Cultural Notes

In modern English-speaking cultures, especially in business and marketing, 'brand' has evolved beyond just a name or logo. It encompasses the entire experience, reputation, and emotional connection consumers have with a product, service, or company. The concept of 'personal brand' has also become prominent, referring to how individuals market themselves to others, reflecting their unique skills, experiences, and personality.

Common Phrases

β€’brand new
β€’brand loyalty
β€’personal brand
β€’brand awareness
β€’brand image

Word Forms

Verb Forms

Infinitiveto brand
Past Tensebranded
Past Participlebranded
3rd Person Singularbrands

Noun Forms

Singularbrand
Pluralbrands
Frequency:Very Common

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